Online training: when video becomes a plague

formation en ligne

Teachers, stop using video conference! Make your online classes a real interactive experience with no extra effort.

Between videos and videoconferences, students spend their time watching without participating. Although the use of digital technology promises a bright future for distance learning, it is currently perceived as a hindrance to the education sector.

Les formations en ligne sont devenues incontournables pour assurer la continuité de l’enseignement. L’idée est très bonne et a permis une évolution très rapide des plateformes et technologies de visioconférence et de cours en ligne.

Easy peasy, but can do better…

Despite this, the majority of teachers and pedagogical teams in higher education notice a loss of attention, concentration and motivation of their students. According to Diplomeo, there are four reasons for this: 19% of young people find it difficult to follow an online course; 17% believe that online studies are not for them; 15% encounter connection or equipment problems and finally 12% find that their courses are disorganized or do not go well.  

Who thought that video would magically solve the problem of isolation and remplace the felling of being together in the classroom? For a student today, face-to-face training rhymes with interactivity and movement. On the other hand, distance learning is synonymous with passivity. The conversation shows that “68.7% of students say they interact much less with their teachers” than before Covid.

Indeed, sitting behind a screen without interaction is nothing more but a passive experience like watching TV

A digital/video combo that works elsewhere

The Internet user is constantly in active: he writes, he talks, he scrolls, he clicks but he does not wait. With the video format as we know it today, the student watches and listens but does not act. He is a mere spectator of his learning. The combination of digital with the current video consumption proposition is paradoxical. For those born or raised with a smartphone in their hands, the ultimate tool for interactivity, it is therefore very difficult to maintain focus without interaction.

This interactivity is the main reason for the success of the social network Twitch, for example. This platform allows streamers to share their screen while playing online. At the same time, users interact with them live through the chat area. According to Business of App, Twitch has thus experienced a record growth in 2020 with 67.6% of market share in terms of live streaming hours.

We are not saying that e-learning cannot be effective. However, it seems necessary to make video evolve towards a more interactive format. According to Cyril Zajac, CEO of Omnilive, “the viewer in television becomes a user in digital. The video format for digital must therefore mutate to gain in singularity on the user experience and not reproduce a classic linear media. “

The key: transforming e-learning into an interactive and personalized experience

Following this logic, the success of online education relies on the mutation of the current video format and the proposal of a customized and personalized training.

As we know, not all students integrate information in the same way: some only need to hear, while some prefer to write and others to highlight. So to ensure successful learning curves, a distance learning student must appropriate the course in his or her own way. The major challenge for schools and training centers today is to bring together all the necessary tools for personalized and on-demand learning in their digital strategy.

With 280 million new students by 2025, mainly from Africa and Asia, online education is no longer an option or a temporary answer, it is a must have that will increase the number of admissions. How to avoid missing this shift?

Since distance learning puts de facto a space between the trainer and the student, why not go for movement in another way with a new video format?

At Omnilive, the user has always been at the center of the experience by becoming their own director. Today, with the new processes developed by our R&D, the user can annotate/sequence/tag/share any video media in real time.

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