“In the education marketr, we have understood that the educational experience has a higher value when it is intimate, personalized, because in the classroom no two students look in the same place and listen to the same things. Learning is a vey personal experience.”
This is because everyone’s ability to learn is different. So creating an intimate, individual experience in video creates engagement and a higher capacity to learn.
All this approach specific to education is also found within companies, particularly for the aspect of training and transmission of skills.